Concepting design

Now that I have the best idea I can offer I go ahead to make the logo in a first draft. This will be a polished draft that will be about 90 percent finished. I usually leave room for a few needed alterations incase I miss anything in the process, but usually this is pretty close to what the final will look like.

Along with the first draft I will include a very important piece explaining in depth my direction. It will explain choices made and the advantages of the design in particular. I find that most clients enjoy learning about the decision process and how I got to certain conclusions. This is your presentation piece and should be designed accordingly.



In this step you should be able to explane to your client any design choice that you made. You should know the reasoning behind your color choice. Understand your font choice and anything else your client might have questions on. This will help them understand the value of their new emblem.



On this step there is still room for minor tweaks and changes. If the goals of the project are not met because of something a client mentions. Do your best to fix it and give them another draft.

As the graphic designer we only know a sliver of the market we are usually designing for. The client is the expert in his field so the logo needs to work for the designer As well as the client. That being said, as a designer you should be well versed in the field of marketing.

For example: a designer will usually take care of the color theory. While designing a lawn mower logo you might say "green" (especially If the designer slacked on his research). But your client will quickly (and rightfully so) they don't want to be in direct competition with John Deer. As a designer you either need to explain yourself or change your work.

Once approved, hand over the FINAL files. I will explain in further detail on my next post! Have a good weekend, and thanks for reading.