When I was coming out of school there was nothing out there for a young creative to learn and grow with his peers. I remember many late nights and long days at the computer trying to figure out just how exactly to make it big in the world. It wasn't until we created Makewell that I felt I belonged here. I am so proud to say I helped build this.
North Dakota (and the surrounding states) have some of the least dense population in the United States. Many people believe there isn't much creativity here, that we all have boring day jobs and that we don't have a big enough need for creative communities. This couldn't be further from the truth I believe. We're just spaced further apart and it takes more effort to get us all together, but we need fellowship just as much as everyone else. Makewell's mission is to champion these ideas and people.
Finding a good name was important to us. It needed to represent the people and mission we serve. Part of this was making a name that our ideal maker would be proud to say and wear on a name tag.
The name took about two meetings with five amazing minds. We started with a brainstorm and then elimination to about three final options to vote on. we kept the decision internal as to not dilute the idea. Opening this first step up to the general public would have been detrimental to the focus of what we wanted to create.
Makewell was perfect. It just clearly said what our members do and what we want to champion. There might be a few _______well's now but Makewell is the OG
the Makewell mark is not made from a font. I had to hold up my end of the deal. I was making a logo for people who make things from scratch and with their hands and this was important to reflect in the visual identity.
This extra work makes the logo unique, more importantly, allows us to build a mark that is perfectly tailored to Makewell. Instead of getting a font and trying to make it work, we have the freedom to build something with purpose in mind.
We built the Makewell mark with a few important details. One is the contrast in line between interior and exterior of each letter. The outside of each letter is straight and the inside of each letter is curved. Hands do the same thing!
Keepin' it fresh
Makewell is from the beginning, a responsively designed identity. Every event is designed differently to avoid stagnating, we make it new and exciting for every event.
These events wouldn't be near as well executed without its amazing team of super creative and hardworking makers. And I have to give a big thank you to Ashton for pulling us all together!