Below is a case study I have been building. Feel free to steal any of my words or quote me if it helps your content. The download button below includes visuals. We are working on a process video but I think that will be best when the mural is finished. I have never done one of these so I don't know if it will turn out. Anyway let me know if you have any questions on anything.
The primary goal was to have something bold and exciting that says “CoSchedule” to anyone looking into the space from the sidewalk. Secondary goal is to convey ‘love what you do’ It didn’t have to have that full ‘do what you love, love what you do’ phrase, just something similar to that topic/concept. The piece will also eventually be lit up at night.
Due to a few things in the way, we needed to avoid painting readable and important art work behind objects. The photo below illustrates in more detail. We wanted to avoid the heating system and the couches. Another important thing is spacing readable content away from the window. Since there is about a foot and a half lip going to the window from the painted wall, we wanted to make sure any important information stays at least a foot and a half away from the window wall. This will ensure that walkers will have an optimal view while passing by.
Our original plan was to go with three concepts and narrow it down from there. I took a tour of the space and quickly realized it was a very modern space, not afraid to take risks. So I set off to take some risks of my own. I'll explain in a bit, but below are some key concepts we started with.
I also included two safer (boring) designs.... but lets not even look at those ones.
The Pennent is a symbol for a team's victory. I thought this was just what Co-Schedule could use. (Did you know they are looking for more team mates?) Co-Schedule has done some amazing things. Probably more then I know. But off the top of my head, they have started communities, opened needed conversations, and created an amazing online service. Because of their efforts they have grown steadily and don't plan on stopping. I see this as a victory, and it definitely took a top notch team to do it. CoSchedule needed a Pennant and I was so glad they wanted me to make it!
To top the pennant off we decided we needed some recognition. So I began work on a fun hand lettered "Coschedule"
This piece wasn't hard. The pennant already had two lettering styles in it and as rules go thats a pretty strong one to keep usually. I only had two options. Just looking at it, the "LOVE" lettering style would have looked like I just didn't have their font and I didn't know what their logo looked like. The obvious choice was the secondary lettering style as this is completely different and would never get confused as me not understanding design principals. So I got to work
Switched from a mouse to a calendar was the best idea ever. Thank you Jason Heupel for helping me find that idea.
Remember when I said I took some risks? You probably looked at the work and thought "There's nothing risky here." When I say this I don't mean I did anything off color. It means I put myself in the work. As a designer for the past 10 years I have constantly been taking myself out of the work. I did what was best only for the company I was creating for (as I was always taught and probably how it should be) but with this newer venture of illustration, things get a little more grey. I had a bit more freedom and in that I had some area to put myself in the work. I'm so happy I got to work with CoSchedule because I really have to say, my tiny "risk" payed off.
a couple designs ended up catching eyes and what in the end we decided to go ahead with a second design. I gotta tell you, it looks killer on a shirt.
Print on Dark shirts
When I stopped into CoSchedule to check out the space I noticed your swag desk plump full of awesome stuff. So glad to know my work might be in there someday as well. The one thing I remover about your shirts is they were both dark shirts and I vaguely remember Ashton telling me you like dark shirts. So I reversed the design to work on darker surfaces!