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Consistancy

5/18/2014

 
For about 6 years now, I have been producing images and designs in search of what I really want to do in my field. During this time I explored many different kinds of art and design. One week I was starting my own sticker company and the next I wanted to become a typographer. Though these two are both considered parts of graphic design, they are very different. Both pursuits take many hours to master and I was only grazing the surface of either one. Using this tactic, I was extremely inefficient. Though I believe this process is necessary to find yourself, I do believe a person becomes much more effective when you start narrowing things down. In order to become successful you have to choose one or two and stick with them long enough to make improvement. Once you find your focus and really put in some time and effort you are able to decide to keep pursing or to start a different one all together.  The accomplishment is that you wont have to pursue the first effort anymore, you have already decided to do something else.

It's a lot like multitasking. Many People believe they get more done while multitasking. They believe they are doing all of the tasks just as well as if they were doing only one. I do not think this is true. I could be wrong with this thought but I know for sure that when I am told to do two things at once I am not doing either of them to its full potential.

On January 1st 2013 I decided to focus. I told myself I would draw every day. In doing so I decided to give up on a few other hobbies such as, photography, logo design, t-shirt design, minor TV shows, and many others. When I found this focus, I realized I didn't miss the other hobbies. I was also getting so much of it done. Throughout the year I realized I was being rewarded with improvement and realized I should be documenting the progress. I began posting on social media and my website for critiques and to keep record.  I tried for months to get people to look at the work I was showing. I was posting quite a bit and I was placing my hashtags but nothing was happening. I kept with it for a bit longer just to come to the conclusion that I was not posting consistently.

I only posted on my website when I finished a project. I only Instagramed when I found a good picture, and I only Tweeted when I had a joke (I'm Hilarious on twitter). This was all wrong. I needed to streamline and schedule my posts.  If it worked for drawing why wouldn't it work for something like social media.

Now I post on my website every Sunday. My Instagram is only populated by sketches and illustration posted twice a week. Twitter is for networking (not yet focused) and Im trying to use Facebook as platform for conversation. I have also tried to make things easier for people by having the same photograph on all platforms as  to further the consistency. I am not sure if it will work but I will keep with it and see if there will be improvement. 

Thanks for reading.

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    Ben Brick

    Illustrator
    Bismarck, ND

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